As soon as summer fades, businesses everywhere start planning for sales promotions that they hope will attract more customers to their websites and increase sales during the holidays. As a business owner with long term goals, it is the perfect opportunity to deepen customer relationships.
One of the best ways to strengthen the relationship with your customers is to send business greeting cards for the holidays. Leaving out the sales pitch is highly recommended – and that is the perfect opportunity to choose a fun or quirky card that truly represents your business personality. Sending your cards out before the rush of December is also more likely to be appreciated.
Many businesses simply don’t take the time to send out greeting cards to customers. That means they’re missing out on a great chance to create meaningful connections and establish loyalty. It’s a huge opportunity for you to make your business stand out from the rest, and if there’s one thing that keeps customers coming back, it’s the service, care, and attention they get from the companies they do business with.
Take a look at some of the benefits that sending out greeting cards can offer you.
Send greeting cards to express gratitude
Know what customers appreciate? Companies that appreciate their business. Greeting cards can be an integral part of a comprehensive customer service commitment.
Make a personal connection
Remember that customers buy from people, not companies, so making a personal connection can be a great way to reinforce the idea of a long-standing business relationship.
Greeting cards make customers feel special
Customers love companies that make them feel special and welcome. An unexpected greeting card does both of those things – and the more personalized your greeting cards, the greater impact they have.
Land immediate sales
Though greeting cards should be sent for the sake of expressing gratitude, they can also drum up additional sales by promoting a special offer. Frame your offer as a gift, given only to your best customers.
Order your greeting cards now!
Trusted greeting card vendors often get swamped with orders for holiday greeting cards as the seasons draw near. With the designing, printing, and postal delivery time that needs to happen, companies might not be able to accommodate you if you wait too long. In light of this it would be wise to order your greeting cards for Thanksgiving and Christmas now.
It’s about going the extra mile
If you genuinely want to thank customers for their business, then sending greeting cards should be part of your appreciation efforts. Customized corporate greeting cards that come with a heartfelt message will be a great addition to your holiday sales efforts.
(Source: 5 Reasons Greeting Cards Can Make Your Business Stand Out, Thought Reach)