Ten reasons why you should send your customers a greeting card:
Download Ten Reasons Why PDF here.
1. If your customers feel like they are the best and most appreciated customer you have, they will be phenomenal ambassadors for you.
2. Your customers will also spread the good word about your thoughtfulness–that means repeat business and referrals!
3. Feeling “neglected and unappreciated” is the #1 reason businesses lose their customers.
4. With the fast paced, somewhat impersonal world of social media marketing, the personal touch of in-hand communication wins out every time.
5. To build your relationships and strengthen customer loyalty, you must make your customers feel important and always show gratitude.
6. Connecting with your clients and customers personally will keep your business relationships strong and your network growing.
7. Remember your customers and they will remember you. Loyal customers purchase 68% more than anyone else.
8. You can create personalized messages that reflect the culture of your company
9. When you are in business for yourself, setting yourself apart in a personal way usually opens the door for better business relationships.
10. It is much easier to sell your product or service to an existing client than to a new one.
When a relationship matters, send a card.
Client Retention understands the high value of customer service and building relationships for long-term business growth.
You can contact Sandie or Jodi here to get started.
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Expressing gratitude is a virtue lost in a world full of people absorbed in their own little worlds. Saying thank you simply because it’s the right and polite thing to do is uncommon and commendable. Acknowledging another person’s goodness speaks volumes about your character and helps solidify not only personal bonds but business relationships as well.
“By sending a personalized greeting card to say thanks to my customers a few times a year, it builds their confidence that I am available if they have a question or need my services. I know the cards sent by Client Retention will arrive professionally and on time. They are experts at crafting unique messages that match your brand philosophy” Andrea Raymond, Appletree Advertising
The art of letter writing has been slowly dying ever since the dawn of online communication, and while sending e-mails or texts is less time-consuming and convenient, it lacks the personal touch of a physical handwritten note. Words displayed on a computer screen can never replace beautiful thank you for your business cards, especially if they’re tailor-made for your business. If anything, the rising popularity of digital communication has made mailed cards rarer, and therefore they’ve become much more valued and cherished.
Continue reading “What is the best way to say thanks to my customers?”
For most business owners, more customers means more revenue. This is why they make the effort to impress their customers even more through promos and special offers. Entrepreneurs should remember that they have another partner for success – the vendors and suppliers that keep their business running. Since there is no special day dedicated to Vendor Appreciation, you can let them know you care with a personalized card sent through the mail a few times a year. Client Retention Inc. can customize thank you cards for your business, and help you with other on-going programs to stay in touch with your favorite customers and suppliers.
CBSNews.com Michael Hess gives an insight on these unsung heroes—the suppliers:
Continue reading “Custom Thank You Cards for your business – Vendor Appreciation”
Okay, here’s the deal. . .
Statistics state that you need to connect with your customers 5–12 times a year to be remembered.
After hearing that statistic, I asked myself, “Are you kidding, who is going to forget who they do business with?” Surprisingly, people do forget and here is an example of how that can happen . . .
Your carpets need cleaning. The company you hired was out of the box fabulous and here’s why:
- They called a few days before their scheduled day to confirm.
- They showed up at the time the appointment was set.
- They were courteous and listened to your concerns about where all the specific carpet stains were located throughout the house.
- They moved some of the heavier pieces you could not move.
- They did a thorough job of vacuuming before they started cleaning the carpets.
- They were respectful by actually taking off their shoes during the process!
- Upon completion, they laid down plastic runners in the heavily walked areas.
- The carpet looked brand new again (well pretty close!).
- Their rates were comparable to others, but realistically for their effort and outcome, you would have paid more.
Sounds like a fabulous carpet cleaning company to have around, right? Fast forward ahead a year or two and it’s time for another cleaning.
Now Here’s the Sad News:
Because they never connected with you after that initial cleaning, you don’t remember their name, YIKES! That just cost the carpet cleaning company a potential customer for life and who knows how many referrals. How sad to lose a customer that way?!
You may want to think about this story as a means to get motivated using some sort of follow up plan. Sending a light-hearted greeting in the mail is one idea.
Why don’t we follow up?
As a business, “following up after a sale”is just not high on the priority list. It’s another task we don’t have time for or maybe we just don’t know what to do. We think it’s enough to just take care of our customers at the time they need us, oh yeah and then send them a bill.
Why are we so bad at it?
Because it takes time, effort, planning and doesn’t bring home the bacon. Customers will still keep coming back, won’t they? Maybe, maybe not. Don’t take that chance, it’s just too risky.
Connect with your customers on a regular basis, they truly want to feel valued and important. They need to know that you think of them and appreciate their business. A greeting card personalized from your business is one way to connect with your customers and you are not asking anything from them.
Another Bottom Line:
Remember your customers and they will remember you! Check out our card catalog today.
The #1 reason businesses lose their customers and clients is because they feel neglected and unappreciated. As simple as it is, sending thank you cards are the best way to change that statistic.
Back in the day, it was customary (mandatory too, according to Mom!) and considered good manners to send a thank you card when you received a gift, even if you personally said thank you at the time you received it. Going the extra mile of writing a thank you card and mailing it just seemed to solidify your appreciation and show off those impeccable manners. And one more thing, don’t forget what a good feeling you had when you dropped that card in the mailbox!
Happy to say, nothing has changed, not even in the business world. But somehow, some way, our manners have slipped . . . a lot. Maybe we’re just a little too busy or maybe we just don’t see the value? Whatever the reason and there are many, we need to get back to basics. Why? Because that’s what our customers want.
Think about this, how do you feel when you receive thank you cards in the mail? Remember that “feel good” feeling knowing someone cared enough to send you a card? If you have never received a thank you card in the mail, I guarantee it will undoubtedly capture your attention and make your day when you do receive one!
Let’s turn that around where you send a thank you card to your customers. Imagine their reaction. Another guarantee . . . a smile, a feeling of importance and excitedly pleased to be acknowledged. This is how you start building customer loyalty.
Building customer loyalty is key to your reputation and your survival as a business.
And yes, it can start with something as basic as sending thank you cards to your customers. After all, your existing customers are your biggest cheerleaders, your sales force, your repeat customers, your referral source and your revenue builders, so why wouldn’t you treat them with gratitude and appreciation?
Think about what you stand to lose when a customer moves on. Look for ways to keep a customer from jumping to the other side.
The Bottom Line: Customer follow up is mandatory. How do you keep your customers and turn them into loyal customers? By showing you care with a fun or light-hearted thank you cards 3-4 times a year!
Many businesses don’t take the time to get to know their customers. Companies run them through like a bunch of cattle and then wonder why they don’t come back.
As a business owner it is your responsibility to build customer loyalty – through programs and incentives that are genuine.
Yes, customers want fast service but they also want your attention and want you to take time with them. A major complaint is that no one really seems to care anymore, and when you provide superior customer service and follow-up with customer concerns, you can start to build customer loyalty. Continue reading “Customer Loyalty… Don't let it go or it will be GONE!”