Mail Bonding helps companies cement relationships with their clients and build repeat and referral business.
SACRAMENTO, California (April 28, 2011)
To Sandie Marinoble and Jodi Riolo, partners of Client Retention Inc., the most logical way to build business relationships is through mail bonding.
Unlike male bonding, mail bonding does not involve a few beers and a football game. It does however, involve calculated correspondence.
Client Retention (www.ClientRetentionInc.com) sees greeting card mailing programs as a cost-effective tool for companies and entrepreneurs to retain clients and boost employee morale.
Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.
“What comes into play is how much is a client worth to a company? You can’t look at a client as a one-time sale, you have to look at the client over a lifetime” Sandie Marinoble said. “That is the reason Client Retention was formed. We like to help companies and professionals keep in touch with their clients on a regular basis in a very personalized manner. This helps to increase client loyalty and generates repeat and referral business.”
In this high-tech world of social media, Client Retention uses greeting cards to address the need for a personal touch in what would otherwise be cookie-cutter correspondence.
Along with recognizing business achievements and milestones, cards can be sent for client birthdays, employee recognition and overall “keeping in touch” programs. “Many companies have abandoned this type of client follow up,” said Jodi Riolo, “because it is time-consuming and labor intensive.”
Client Retention emphasizes personalization through the use of customized text, commemorative stamps, colored envelopes, informal font styles and return addresses on envelopes. ALL cards are hand-signed.
The actual greeting cards are hand picked for their uniqueness and custom tailored to fit a company’s needs. “We look at the goals your business wants to attain and your image and then set up a year long follow-up program.”
Specialized software utilizes company data to coordinate mailings. All information is held in the strictest confidence and lists can be updated at any time. Reports are generated and provided to the company after every mailing.
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