This is an unusual post from Client Retention and our business greeting card business. However, we needed to continue to challenge ourselves to grow, which means putting our vulnerability “out there.” We did and here’s what happened.
Seriously, we would rather deal with an angry customer than pound the pavement making cold calls.
Cold calling – not our specialty and certainly out of our comfort zone. However, there comes a time when you just have to remove the duct tape between you and your desk, bite the bullet, overcome your fear of possible rejection (no hives!) and physically start knocking on those business doors.
Our B2B, Client Retention, is getting close to the 5 year mark and it occurred to us that maybe we should venture out in the premise visit cold calling area. Don’t get us wrong, we are not strangers to “sales,” thank goodness. We have dabbled in it all, belong to many networking groups, organizations, have a great referral incentive in place and do our share of social marketing. What we have been missing is the face-to-face connection with businesses at THEIR storefronts. In other words, going out to meet the people unannounced, unscheduled, no appointment. Well, you get it.
We figured it was about time (you think?). Our desire was to accomplish two areas. First, to introduce ourselves and do a little “soft” self promoting and Second, we wanted to pass out a killer flyer for our upcoming Thanksgiving Business Card Special. Outside of being dressed in heavy armor, we mapped out our individual trails and proceeded in foreign territory.
What we weren’t prepared for was the responses we received. We were not target practice at all and the armor was quickly shed. What a delight! In fact 200+ premise visits later, NOT ONE person was rude. Believe me, we are far from being experts at outside sales, but we conquered our fear and realized that the monkey on our back was from our own fears of being rejected and of course all the horror stories we’ve heard since birth.
So if you are in the same boat as us, here is our recommendation: Face your fears, pray a little, honor the “no soliciting” signs, don’t go on a Friday, don’t go when it’s 100+ degrees outside, fill the jalopy up with gas and GO GET ‘EM! You will totally amaze yourself and may actually be rewarded at the outcome. We were!