The importance of a client retention program in a business cannot be stressed enough by experts. Show clients you care! As every business owner knows, it is much easier to sell your product or service to an existing client than to a new one. Additionally, a study made by Bain and Co. showed that a 5% gain in customer retention can increase a business’ profit by as much as 75%.
Customer loyalty, however, is never guaranteed, not even among the most satisfied clientele. You have to constantly work on it through a client retention program that should include constant engagement; and constant engagement means making your clients and customers feel they are always on top of your priority list. Discounts, freebies, and other perks help create this impression. Well-crafted business greeting cards, however, provide that personal touch that show clients you can, and make them feel he or she is important to you.
E-cards may be all the rage in this Internet age, but not when you want to make a recipient feel extra special. E-cards are more convenient and easier to send, but you do not want to make your clients feel that your greeting was done with expediency in mind. A greeting card sent and received by postal mail conveys your willingness to go the extra mile for your customers.
Additionally, e-cards may be mistaken for spam and can go unopened by many recipients.
Bulk-purchased greeting cards from the supermarket will not cut it, either. Send nothing less than attractive customized greeting cards that would make your clients think they have been specially created for them. This means putting personal touches on your business greeting cards, such as your logo, or handwritten—not stamped or electronic—signatures.
This goes for the message as well. While you would want something that’s still on the generic side, you would also want to convey your business’ personality.
On that note, it will also pay to know your clients and cater to their collective “personality” as well. Consider their demographic in the design and message of your cards – should you avoid religious or humorous themes? Of would these be better appreciated by your customers?
To help you in making that decision, partner with a company which specializes in business greeting cards like Client Retention. They have a wealth of designs and messages for you to choose from, or can help you create your very own sentiment. They can also sign the cards for you, insert them in colored envelopes that make for an impressive presentation.and mail them to your clients in quality.
For more information, you can contact ClientRetentionInc or call us directly at 916-771-5600.
(Source: Tell Them You Care With a Holiday Card. Use These 5 Tips to Do It Right., Entrepreneur, November 17, 2014)