While pre-printed cards are cheaper, sending out customized business greeting cards sends the message that you value your clients enough to invest in them. It is also a good idea to make your company standout by adding your logo or any personalized messages that reflect the culture of your company. Anyone in sales will tell you, boosting client relationships that you already have is much more profitable than constantly seeking out new prospects.
Business Greeting Cards as a Subtle Marketing Campaign
“Unlike the cards we mail to loved ones, greetings we send for business are generally used for two purposes: as a thank-you to individuals at other companies with whom we have an ongoing relationship, or as a means of staying on the radar of an existing, former or prospective client,” says manners expert Thomas P. Farley, who pens the etiquette website What Manners Most.
While pre-printed cards are cheaper, sending out customized business greeting cards sends the message that you value your clients enough to invest in them. It is also a good time to make your company standout by adding your logo or any graphics that reflect the culture of your company.
Aside from the visual, you should also consider writing a short and unique greeting or adding in a handwritten signature. Doing this will show your clients that you don’t mind taking the time to make them feel important which they will surely appreciate.
Presentation also plays an important part in this subtle marketing strategy. Most businesses send corporate greeting cards via snail mail to make their effort stand out and leave a lasting impression. Furthermore, email greetings are not as effective as they could end up in the spam folder or get deleted by mistake.
To reinforce your marketing strategy, you can also have a discount coupon or business card printed at the back of your card. Or, you can set up a page on your business website and instruct the card recipients to visit the page for seasonal offer and special messages.
If you think you don’t have enough time to track and send business greeting cards, you can get help from companies like Client Retention. Such companies offering follow-up strategy programs to help you build lasting relationships with your clients.
(Source: 5 holiday greeting card rules for businesses, CBS Moneywatch, 24 November 2012)