Category: Info Articles

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Boosting Client Relationships with Customized Business Greeting Cards

While pre-printed cards are cheaper, sending out customized business greeting cards sends the message that you value your clients enough to invest in them. It is also a good idea to make your company standout by adding your logo or any personalized messages that reflect the culture of your company. Anyone in sales will tell you, boosting client relationships that you already have is much more profitable than constantly seeking out new prospects.

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Customized Thank You Cards Open the Door for Better Business Relationships

How powerful is a simple “Thank you”?

More powerful than you might have thought. A recent study by University of New South Wales in Australia psychology professor Lisa Williams, and Gonzaga University assistant psychology professor Monica Bartlett showed that expressing gratitude to someone could encourage that person to help you with your needs. When you are in business for yourself, setting yourself apart in a personal way usually opens the door for better business relationships.
As the authors say in their paper’s abstract: “In line with the proposed find function of gratitude expressions, recipients of expressions of gratitude were more likely to extend the effort to continue the relationship with the novel peer by providing that peer with a means to contact them.”
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Personalized Business Greeting Cards: Best Way to Show Clients You Care

The importance of a client retention program in a business cannot be stressed enough by experts. Show clients you care! As every business owner knows, it is much easier to sell your product or service to an existing client than to a new one. Additionally, a study made by Bain and Co. showed that a 5% gain in customer retention can increase a business’ profit by as much as 75%.

Customer loyalty, however, is never guaranteed, not even among the most satisfied clientele. You have to constantly work on it through a client retention program that should include constant engagement; and constant engagement means making your clients and customers feel they are always on top of your priority list. Discounts, freebies, and other perks help create this impression. Well-crafted business greeting cards, however, provide that personal touch that show clients you can, and make them feel he or she is important to you.
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It's always the right time to send Thank You for Your Business Cards

In the fast-paced world of business, people are usually pre-occupied by their tasks. As a result, they sometimes miss simple yet effective meaningful gestures that can actually help the company or their business as a whole. A personalized way of reaching out to clients, to say thank you for your business, is to send a fun or quirky greeting card. No sales message included other than your business card. Just a genuine message customized for your business personality.
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Business Greeting Cards for the Holidays: Have You Ordered Yours Yet?

As soon as summer fades, businesses everywhere start planning for sales promotions that they hope will attract more customers to their websites and increase sales during the holidays. As a business owner with long term goals, it is the perfect opportunity to deepen customer relationships.

One of the best ways to strengthen the relationship with your customers is to send business greeting cards for the holidays. Leaving out the sales pitch is highly recommended – and that is the perfect opportunity to choose a fun or quirky card that truly represents your business personality. Sending your cards out before the rush of December is also more likely to be appreciated.
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