The importance of a client retention program in a business cannot be stressed enough by experts. Show clients you care! As every business owner knows, it is much easier to sell your product or service to an existing client than to a new one. Additionally, a study made by Bain and Co. showed that a 5% gain in customer retention can increase a business’ profit by as much as 75%.
Customer loyalty, however, is never guaranteed, not even among the most satisfied clientele. You have to constantly work on it through a client retention program that should include constant engagement; and constant engagement means making your clients and customers feel they are always on top of your priority list. Discounts, freebies, and other perks help create this impression. Well-crafted business greeting cards, however, provide that personal touch that show clients you can, and make them feel he or she is important to you.
Continue reading “Personalized Business Greeting Cards: Best Way to Show Clients You Care”
Have you ever had good food at a restaurant but the customer service was terrible? Then, as you are walking out the door, the manager asks, “Did you enjoy your meal?”
Are you truthful or do you just want to leave and not look back? Most often we say nothing for several reasons.
- We don’t want to complain
- No one is going to listen
- We feel nothing will change anyway
After all, you won’t be going back so what does it matter? It does matter. Actually, you are doing the restaurant a severe injustice by not talking about your negative experience to the manager.
Do not be satisfied when you hear the word, “fine” because 65-85% of satisfied customers actually switch to the competition. It means the quality of service you are providing is either average or below average and your customers are on the fence. In other words, they are not loyal and will go elsewhere in a heartbeat. Satisfied customers are neutral and ready to bail. That is as clear as we can be.
Superior Customer Service should always be your goal!
Here’s what could happen to that restaurant:
Read More About Why FINE Is a Dangerous Word
Many businesses don’t take the time to get to know their customers. Companies run them through like a bunch of cattle and then wonder why they don’t come back.
As a business owner it is your responsibility to build customer loyalty – through programs and incentives that are genuine.
Yes, customers want fast service but they also want your attention and want you to take time with them. A major complaint is that no one really seems to care anymore, and when you provide superior customer service and follow-up with customer concerns, you can start to build customer loyalty. Continue reading “Customer Loyalty… Don't let it go or it will be GONE!”